Nucci Reyo, now known by his fans as, “The Kings Kid” first developed his love for Hip Hop at the age of 10 when an auditorium filled with youth erupted in applause; making it very clear that Nucci was their No.1 choice to take first prize during the local New Jersey talent contest. Nucci knew he was onto something when afterward he became sought after by local teen clubs to boost their crowds with his blazing performance and natural charisma. In 1999 while performing in a teen club , Nucci grabbed the attention of executives of the Union Label with whom he signed a production deal. The Union Label released Nucci’s first collaboration single entitled “Roll Wit Us.” The video for the single received rotation on B.E.T’s Rap City Show.
In 2000, MCA Records executive, Don Pooh recognized Nucci as a lyrical mastermind and offered financial backing for the purpose of recoding his first album entitled “AMERICAN 21.” It was then that Nucci began getting heavy nods from executives throughout the industry, making way for him to blaze the stage with heavy hitters such as Nas, Bustah Rhymes, Lil Wayne and many others. A true lyricist, Nucci, has been called upon to collaborate with P.Diddy, Little Flip, Havoc of Mobb Deep, Raekwon of Wu – Tang , Beanie Seigel , and Gillie The Kid as well as R&B singers such as Musiq Soul Child, Chris Brown, Mario, Carl Thomas, Marques Houston, R Kelly, and